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Cannabis marketing in Colorado: What you need to know

On Behalf of | Jun 27, 2022 | Cannabis Business

While Colorado was among the first states to approve the use of medical and recreational marijuana, cannabis companies are still limited when advertising their products. The language and images they can use are restricted, making it hard to continue attracting customers.

On top of that, cannabis advertising is mostly unwelcome on major social media platforms. Therefore, businesses must devise creative ways to market their products without breaking the law. Here is what you should know about marketing your cannabis business in Denver.

The target audience should be over 21 years

You cannot advertise on radio or television without reliable evidence that less than 30% of the audience is under the age of 21. Using cartoon characters or words like “candy” can be attractive to minors which is against the law. The same rules apply to print and digital media advertisements.

Be truthful in your advertisements

Making deceptive or misleading statements about your cannabis product is against the law. Do not make claims that your product is safer for consumers’ health since it could be a misrepresentation of facts.

Beware of the location restrictions on outdoor advertising

Using billboards or other signage to advertise your cannabis business is also tightly controlled and subject to local jurisdictions. For instance, outdoor advertising is legal in Colorado, although the advertisements cannot be erected near schools, churches or public playgrounds. However, Denver is yet to allow the use of billboard ads for cannabis businesses.

Stay compliant to protect your cannabis business

Cannabis laws and policies are still evolving, given that it is a relatively new industry. Therefore, it is crucial to remain up to date to avoid getting into legal problems while, at the same time, ensuring that your business does not miss out on favorable regulations.